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3 days in Riyadh with Aalto University Executive Education.
Leave with a go/no-go decision you can defend.
EXECUTIVE WORKSHOP STARTS IN
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AACSB, AMBA and EQUIS accredited — held by roughly 1% of the world's business schools.

Ranked among the Financial Times' leading executive education providers worldwide.

Born out of the Aalto student community, alongside Junction — this is an ecosystem, not a syllabus about one.

Executives from roughly 1,000 companies learn with Aalto EE each year.

You do not have a product problem. You have a problem problem — and you have never proven someone pays to make it go away.

Your riskiest assumption is the one you have never written down. Three days forces it onto the table.

What evidence would make you stop? Most founders have never been asked. It is the question that converts.
Problem discovery, market validation and customer evidence. By day's end you know if the problem is real or just annoying.
Product concept, PoC vs prototype vs MVP, the business model, and the cost and risk limits of what's buildable.
Product-market-fit signals, the go/no-go call and a defended pitch. You leave with a written recommendation, not a feeling.
Startup founders, SME owners, family-business successors and repeat entrepreneurs with a live opportunity.
Innovation, strategy and BD directors, and corporate venturing teams who need go/no-go discipline on internal bets.
Senior leaders who must turn technical capability into a commercially defensible product decision.
Aligned to Vision 2030. Saudi Arabia records some of the highest early-stage entrepreneurial activity of any high-income economy. The Kingdom does not need convincing that entrepreneurship matters — it needs a method for deciding which ideas deserve capital.

Sales researcher and educator (PhD), focused on AI in selling. Seasoned tech sales professional; exited fintech venture Invested (2023); advises AI startups and founders.

Director, Value Creation & Transformation, Public Investment Fund (PIF), Riyadh. Previously Managing Director of Microsoft for Startups MEA and Regional Head at Google Marketing Platforms EMEA.

Editor, CNN Business Arabic. 13+ years as a TV and digital journalist covering politics and business across the Arab region; leads a reporting team.

Partner, Industry 4.01 Smart Development, Riyadh. 24+ years in manufacturing transformation across GCC FMCG and food; ex-Factory Director, Herfy; Master's in Project Management.

Founder, CEO & Chairman, Industry 4.01 Business Consulting. 17+ years in industrial and FMCG transformation; MBA, PMP, CPIM, Lean Six Sigma Black Belt.
Per seat, excl. 15% VAT. Capped allocation.
Full 3-day program, Aalto EE certificate of completion, 3 months of Aalto online learning access, materials and founder networking.
Comparable 3-day programs from leading global business schools typically cost $4,000–$8,500. Aalto EE, Riyadh: ≈ $2,700.
SAR 12,000 (€3,000).
Open to all accepted applicants.
3-day program, Aalto EE co-certificate, materials, lunches, networking dinner.
SAR 10,000 (€2,500).
Founders and owner-CEOs completed registration by 13/Nov.
Standard inclusions + 3 months of Aalto online learning.
SAR 8,000 (€2,000).
Organizations registering 10 or more delegates.
Standard inclusions + pre-program team alignment call + post-program debrief with leadership
All prices exclude 15% KSA VAT. ZATCA-compliant tax invoices issued. MADA, Visa, Mastercard and bank transfer accepted; Sharia-compliant instalments via Tamara and Tabby on individual seats.
Founders and business owners with a live idea, corporate innovation and new-venture leaders, R&D and product directors, and senior professionals preparing to launch. It's built for people who must make a funding or build decision, not for general audiences exploring entrepreneurship.
A validated problem statement, a defined product concept, a business and revenue model, and a written go/no-go recommendation you can defend to a board or an investor. You also receive an Aalto EE certificate of completion and three months of Aalto online learning access.
English, with Arabic facilitation throughout all three days. You can ask questions, work your case and present in Arabic.
No. It's a professional executive education program delivered by Aalto University Executive Education, concluding with an Aalto EE certificate of completion. It's not a degree or diploma and carries no academic credit.
Comparable three-day executive programs in the Gulf are benchmarked between $4,000 and $8,500 per participant. This is Aalto EE's first Riyadh cohort, so the pricing reflects a market-entry decision, not a difference in standing.
Yes, and most corporate buyers should. Team packages are available for groups of three or more on a single invoice. A team that works the same case together leaves with one aligned decision rather than five separate opinions.
MADA, Visa and Mastercard through a licensed Saudi gateway, bank transfer for corporate invoices, and Sharia-compliant instalments via Tamara or Tabby on individual seats. All invoices are ZATCA-compliant and include 15% VAT.
More than 30 days' written notice: 50% of tuition. 15–30 days: 25%. 14 days or fewer: no refund. You may nominate a substitute at any time up to five working days before the start, at no charge, which is usually the better option if your plans change.
The cohort is confirmed against a minimum enrolment threshold on 13 November 2026. If it isn't met, we either postpone (you transfer your paid seat at the original price) or cancel with a 100% refund including VAT within 30 days. Please don't commit non-refundable travel before that date.
No. You need one real idea or opportunity you're willing to put under pressure for three days. Participants arrive anywhere from a written idea to an operating business planning its next product line.