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3 days in Riyadh with Aalto University Executive Education.

Leave with a go/no-go decision you can defend.

Reserve Your Seat

15–17 December 2026 · Riyadh

EXECUTIVE WORKSHOP STARTS IN

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Credentials That Make The Room Worth Entering

Triple Crown Accredited

 AACSB, AMBA and EQUIS accredited — held by roughly 1% of the world's business schools. 

Top 50

 Ranked among the Financial Times' leading executive education providers worldwide. 

Slush Ecosystem

Aalto logo

 Born out of the Aalto student community, alongside Junction — this is an ecosystem, not a syllabus about one. 

6,000+ Executives

 Executives from roughly 1,000 companies learn with Aalto EE each year. 

Most Founders Fall In Love With The Solution

The Problem Problem

The Unwritten Assumption

The Unwritten Assumption

A group of executives discussing a problem.

You do not have a product problem. You have a problem problem — and you have never proven someone pays to make it go away. 

The Unwritten Assumption

The Unwritten Assumption

The Unwritten Assumption

Arab person messaging on mobile.

Your riskiest assumption is the one you have never written down. Three days forces it onto the table. 

The Question Nobody Asks

The Unwritten Assumption

The Question Nobody Asks

Arab Executive browsing.

What evidence would make you stop? Most founders have never been asked. It is the question that converts. 

From Idea To a Defensible Decision, In Three Days

Day 1 · Discover & Validate

Day 1 · Discover & Validate

Day 1 · Discover & Validate

Problem discovery, market validation and customer evidence. By day's end you know if the problem is real or just annoying. 

Day 2 · Shape the Product

Day 1 · Discover & Validate

Day 1 · Discover & Validate

Product concept, PoC vs prototype vs MVP, the business model, and the cost and risk limits of what's buildable. 

Day 3 · Decide & Pitch

Day 1 · Discover & Validate

Day 3 · Decide & Pitch

Product-market-fit signals, the go/no-go call and a defended pitch. You leave with a written recommendation, not a feeling. 

Built For People Who Have To Decide

Founders & business owners

Innovation & new venture leaders

Innovation & new venture leaders

Startup founders, SME owners, family-business successors and repeat entrepreneurs with a live opportunity. 

Innovation & new venture leaders

Innovation & new venture leaders

Innovation & new venture leaders

Innovation, strategy and BD directors, and corporate venturing teams who need go/no-go discipline on internal bets. 

R&D & product directors

Innovation & new venture leaders

R&D & product directors

Senior leaders who must turn technical capability into a commercially defensible product decision. 

Aligned to Vision 2030. Saudi Arabia records some of the highest early-stage entrepreneurial activity of any high-income economy. The Kingdom does not need convincing that entrepreneurship matters — it needs a method for deciding which ideas deserve capital.

The Room You Will Be In

Antti Lähtevänoja

Antti Lähtevänoja

Antti Lähtevänoja

Antti Lähtevänoja

Sales researcher and educator (PhD), focused on AI in selling. Seasoned tech sales professional; exited fintech venture Invested (2023); advises AI startups and founders. 

Roberto Croci

Antti Lähtevänoja

Antti Lähtevänoja

Director, Value Creation & Transformation, Public Investment Fund (PIF), Riyadh. Previously Managing Director of Microsoft for Startups MEA and Regional Head at Google Marketing Platforms EMEA. 

Lenah Hassaballah

Lenah Hassaballah

Antti Lähtevänoja

Lenah Hassaballah

Editor, CNN Business Arabic. 13+ years as a TV and digital journalist covering politics and business across the Arab region; leads a reporting team. 

Ahmed Alasmri

Ahmed Alasmri

Husam Abozekry

Lenah Hassaballah

Partner, Industry 4.01 Smart Development, Riyadh. 24+ years in manufacturing transformation across GCC FMCG and food; ex-Factory Director, Herfy; Master's in Project Management. 

Husam Abozekry

Husam Abozekry

Husam Abozekry

Husam Abozekry

Founder, CEO & Chairman, Industry 4.01 Business Consulting. 17+ years in industrial and FMCG transformation; MBA, PMP, CPIM, Lean Six Sigma Black Belt. 

Same Class Of Institution. A Fraction Of The Cost

Early Founder Access · €2,500

Early Founder Access · €2,500

Early Founder Access · €2,500

Per seat, excl. 15% VAT. Capped allocation. 

Secure This Rate →

What's included

Early Founder Access · €2,500

Early Founder Access · €2,500

Full 3-day program, Aalto EE certificate of completion, 3 months of Aalto online learning access, materials and founder networking.

Compared with the Gulf

Early Founder Access · €2,500

Compared with the Gulf

Comparable 3-day programs from leading global business schools typically cost $4,000–$8,500. Aalto EE, Riyadh: ≈ $2,700. 

PACKAGES

Standard

Corporate Team Package

Early Founder Access

SAR 12,000 (€3,000).

Open to all accepted applicants.

3-day program, Aalto EE co-certificate, materials, lunches, networking dinner.

Request Package →

Early Founder Access

Corporate Team Package

Early Founder Access

SAR 10,000 (€2,500).

Founders and owner-CEOs completed registration by 13/Nov.

Standard inclusions + 3 months of Aalto online learning.

Request Package →

Corporate Team Package

Corporate Team Package

Corporate Team Package

SAR 8,000 (€2,000).

Organizations registering 10 or more delegates.

Standard inclusions + pre-program team alignment call + post-program debrief with leadership

Request Package →

All prices exclude 15% KSA VAT. ZATCA-compliant tax invoices issued. MADA, Visa, Mastercard and bank transfer accepted; Sharia-compliant instalments via Tamara and Tabby on individual seats.

Seats Are Confirmed On Payment, Not Intent

The Ten Things People Ask First

Founders and business owners with a live idea, corporate innovation and new-venture leaders, R&D and product directors, and senior professionals preparing to launch. It's built for people who must make a funding or build decision, not for general audiences exploring entrepreneurship. 


A validated problem statement, a defined product concept, a business and revenue model, and a written go/no-go recommendation you can defend to a board or an investor. You also receive an Aalto EE certificate of completion and three months of Aalto online learning access. 


English, with Arabic facilitation throughout all three days. You can ask questions, work your case and present in Arabic. 


No. It's a professional executive education program delivered by Aalto University Executive Education, concluding with an Aalto EE certificate of completion. It's not a degree or diploma and carries no academic credit. 


Comparable three-day executive programs in the Gulf are benchmarked between $4,000 and $8,500 per participant. This is Aalto EE's first Riyadh cohort, so the pricing reflects a market-entry decision, not a difference in standing. 


Yes, and most corporate buyers should. Team packages are available for groups of three or more on a single invoice. A team that works the same case together leaves with one aligned decision rather than five separate opinions. 


MADA, Visa and Mastercard through a licensed Saudi gateway, bank transfer for corporate invoices, and Sharia-compliant instalments via Tamara or Tabby on individual seats. All invoices are ZATCA-compliant and include 15% VAT. 


More than 30 days' written notice: 50% of tuition. 15–30 days: 25%. 14 days or fewer: no refund. You may nominate a substitute at any time up to five working days before the start, at no charge, which is usually the better option if your plans change. 


The cohort is confirmed against a minimum enrolment threshold on 13 November 2026. If it isn't met, we either postpone (you transfer your paid seat at the original price) or cancel with a 100% refund including VAT within 30 days. Please don't commit non-refundable travel before that date. 


No. You need one real idea or opportunity you're willing to put under pressure for three days. Participants arrive anywhere from a written idea to an operating business planning its next product line. 


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